
I saw this in the paper the other day and it really caught my eye..(no pun intended!) I loved the striking images used in the posters and I think it goes well with the current TV advert. It's one of those things you see and really wish you had designed yourself. I didn't realise until I read the accompanying article that they have won a D&AD award.
The designers, Alex Beck and Will Hudson said that their inspiration came from a set of 'eyescapes' by Rankin which showed all the intricate flaws. They researched the effects of drug driving and they found out that different drugs have different effects on the eyes which lead to their series of images all with the same format. I found these posters really inspiring. They intrigue the viewer and make them want to make sense of what they are seeing rather than using obvious and graphic imagery that Think! campaigns usually use. The article confirms what I have been writing about in my dissertation and I am sure that I will reference this in it.




























