AA...

Recently I have been working on a project for the AA which is to reinforce what they do to their existing customers. The brief encouraged using a variety of different media in order to connect with a younger audience. I therefore researched how the AA advertises at the minute and it appears that they have used the same methods and styles for many years, therefore I decided to adapt this in order to make it stand out more. As they are so well known for the black and yellow style I decided that it was important to keep this but simply redesign it to make it seem new and fresh. In order to connect with a younger audience I began to look at film stunts involving cars, mainly those in which it seems likely that the vehicle will be destroyed. I then decided to use these images and use them along with the AA logo to imply that in desperate situations the AA are always there. It also brings a sense of humour to a relatively stressful situation.

I also extended this idea by creating a flyer using a well known quote from the iconic film, The Italian Job.

Cow T-Shirts...

I decided to come up with some designs for the Cow Vintage T-shirt brief as a side project. I thought it was quite an interesting brief to answer because the word 'Vintage' means different things to different people. Personally, the first thing that comes to mind when i think of vintage is vintage fashion and vintage cars.

I decided to research more into the aspect of vintage cars as they are very

interesting images. This led to me looking at old car adverts from the 1920's when cars were first becoming readily available. I liked the irony of the selling points of each of the vehicles when compared to those of today.

As the designs had to be screen

printed onto the t-shirts I split my images into three layers, one white, one grey and one black. This also meant that they could be put onto any colour t-shirt.

Magitiapiesosaphobia...

Last week myself and Hannah decided to create a piece for the Panic exhibition. After experimenting withe several different ideas we decided that we would focus on phobias. More specifically, magitiapiesosaphobia. The phobia of seeing a lone magpie. I particularly liked the idea of this phobia as I find superstitions very interesting but I had no idea that they could lead to recognised phobias. Originally we decided to focus on the nursery rhyme "one for sorrow, two for joy..." but we later went on to develop our idea to show the contrast between hundreds of magpies which look very threatening and one on its own.