AA...

Recently I have been working on a project for the AA which is to reinforce what they do to their existing customers. The brief encouraged using a variety of different media in order to connect with a younger audience. I therefore researched how the AA advertises at the minute and it appears that they have used the same methods and styles for many years, therefore I decided to adapt this in order to make it stand out more. As they are so well known for the black and yellow style I decided that it was important to keep this but simply redesign it to make it seem new and fresh. In order to connect with a younger audience I began to look at film stunts involving cars, mainly those in which it seems likely that the vehicle will be destroyed. I then decided to use these images and use them along with the AA logo to imply that in desperate situations the AA are always there. It also brings a sense of humour to a relatively stressful situation.

I also extended this idea by creating a flyer using a well known quote from the iconic film, The Italian Job.