This man...

I saw this bizarre story in the Metro this morning and it really intrigued me. At first I thought it was the usual strane article that seems to appear in the Metro every now and again but then it became a bit more interesting.
Its claimed that this man has been seen by thousands of people in their dreams in many different situations but nobody knows who he is. It says that the story began in a psychiatrists office in New York in 2006 when a patient drew this man and said that he was appearing in recurring dreams. According to the website thisman.org, other patients from around the world drew the same face and all referred to him as "this man."There is a youtube video dedicated to this man as well.
However it says that the site thisman.org was registered by Andrea Natella, a founder of Italian guerilla advertising agency who is known for campaigns such as 'Shock and Hoax' which leads people to believe that this is an ellaborate marketing strategy. Yet there is still no indication as to what they are promoting. I really hope this is an ellaborate advertising technique and I wish I had come up with it! I will definately be researching this story again to see what it is really about...