It has to be one of the most bizarre direct mailers I've ever seen and I couldn't work out what it was. It simply featured a number of miniature magazines which would certainly confuse and intrigue the recipient. After carefully looking at it and reading up on it I discovered that this was to advertise an extermination company. It just makes you think that someone must have really considered this mailer and come up with an original idea rather than sending some frightening information on rats!
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