Homebase...

This is another project from 2nd year which I have recently re-photographed and it looks so much better!

The brief was to design a range of packaging for Homebase's new range of 'Grow your own' fruit and vegetables. I decided to take quite an illustrative approach, not one I've taken before really. I thoroughly enjoyed it though.

I began by designing a typeface using natural elements. I took a basic typeface as a template and drew around this to create the desired effect...

(Not really sure why I didn't design 'X'!)

I used this to create a logo for the 'Grow Your Own' range...

In order to advertise the range to Homebase customers I created this leaflet...

The leaflet folded out into your own miniature garden complete with pop-up greenhouse. Inside the greenhouse there would be a small sample of seeds and instructions of how to grow them.

I then went on to design seed packets using the same format...

As much as I enjoyed this project I think if I were to do it again I'd do a lot of things differently. First of all I think that I would stick to the seed packet design as I feel that this element was much more successful than the leaflet. Secondly, I think I would also play around with the use of photography on the seed packet and maybe only use hand drawn illustrations instead. I feel that this would have worked much better.