My dissertation also led to me referring to an old favourite : 'Obey the Giant' by Rick Poynor. I was first introduced to this book, as I'm sure many of us third years were, by Graham in first year.
Rick Poynor is a British writer on graphic design and visual communication. He is also the founder of the brilliant 'Eye' magazine which he edited from 1990-1997. I love his style of writing, it is easy to read and yet hugely analytical.
This time I found it to be particularly interesting due to the section on Barnardo's adverts, which later went on to be a huge part of my dissertation. I was able to back up comments made in my essay with a number of quotes taken from this book.
"Resorting to shock tactics is unsuprising: in an increasingly visually frenetic world, getting a message through the general level of noise becomes more and more difficult."
Poynor, R, 2007.
This is definately a book that every designer should own!
No comments:
Post a Comment